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Every great venture begins with a spark of inspiration, and for us, that spark ignited when my 13-year-old daughter expressed a desire to wear makeup after being influenced by social media. As a mom, I always strive to provide a lifestyle that my kids can afford, but the reality of the cosmetics industry was shocking. After a trip to a local cosmetics store, I was taken aback by the exorbitant prices—spending $200 to $300 per month on makeup simply wasn’t sustainable.
In our quest for the perfect foundation, we made a fateful decision to purchase a high-end brand from a department store. Unfortunately, what we thought was a treat turned into a nightmare. My skin reacted poorly, burning and irritated, and it took three weeks for it to recover. This experience was a wake-up call, especially knowing my daughter has sensitive skin. We needed a safe, affordable solution that would not compromise her skin or our budget.
That’s when the idea of Marinela Makeup was born. Together, we decided to create our own makeup line tailored for teens like her—young girls who want to express themselves without breaking the bank or risking their skin health. We began experimenting with samples from manufacturers, and to our delight, we found products we instantly loved.
What sets Marinela Makeup apart is our commitment to ethics and quality. All our products are vegan and cruelty-free, ensuring that no animals are harmed in the making of our cosmetics. Additionally, we source all our ingredients from North America, supporting local businesses and communities. As a former social worker, it was crucial for me to create a line that aligns with my values of integrity and responsibility.
Affordability was another major goal. I wanted to ensure that our products would be within reach for teens, allowing them to purchase their own makeup with their allowance or part-time job earnings. At Marinela Makeup, we believe that everyone deserves access to quality cosmetics that won’t hurt their skin or their wallets.
Today, Marinela Makeup is more than just a brand; it’s a testament to the power of collaboration between a mother and daughter. It’s a celebration of self-expression, ethics, and affordability in the beauty industry. We’re grateful to be on this journey and excited to share our products with the world.
Thank you for joining us on this adventure. We can’t wait for you to experience the love and care we’ve put into every product. Here’s to empowering young beauty enthusiasts everywhere!